Diploma in Marketing

课程编号
(R3/0415/4/0026) (10/25) (A6383)
校区
砂拉越世纪学院
学习阶段
文凭

Get the knowledge, skills, techniques and ethics that are prerequisites for implementing effective and efficient strategies in the business of marketing products and services.

Learn how to analyse market trends, define target markets, create marketing strategies and unlock business opportunities in a variety of marketing fields.

About realme

realme is an emerging smartphone brand that specialises in providing high-quality smartphones for the youth. It was officially established in May 2018 by its founder Sky Li, together with Madhav Sheth and a young team with rich experience in the smartphone industry across the globe. realme focuses on user needs and presents products with strong performance and trendy design in the broad context of e-commerce.

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入学要求

大马教育文凭(SPM)/O水准或同等学历,取得3个学分
欧共体统一考试,3 个学分
相关的 SKM 3 级
相关证书或同等学历
MQA-APEL T4

课程结构和模块

第一年

商业入门
微观经济学
普通语言培训
财务会计 1
数据分析
学术英语
马来语学习 1(国际学生)
马来西亚研究 2(本地学生)
管理原则
商务交流
市场营销入门
成长心态/国语 A*

二年级

宏观经济学
选修课
Digital and Service Marketing
消费者行为
应用数字技能
选修课
Social Media Marketing
马来西亚的工业革命 4.0
营销管理
数字营销
商业和公司法
Elective (NEW)
共同课程管理

第三年

Personal Selling
整合营销传播
选修课
Marketing Research
实习生(仅限砂拉越世纪)

资助/资金

PTPTN
EPF
人力资源开发基金
世纪每月分期付款
低首期付款

就业机会

Discover marketing concepts in the wider business and social context relevant to the industry acquire skills and attributes for roles within several areas such as: Marketing, Management, Public Relations, Advertising and Sales.

认证信息

入学和迎新日

全时模式 摄入量
14/1/2025
20/5/2025
9/9/2025
迎新日期
13/1/2025
19/5/2025
8/9/2025
周末模式 摄入量
18/1/2025
24/5/2025
13/9/2025
迎新日期
18/1/2025
24/5/2025
13/9/2025