Awarding Institution

SEGi College

Duration

3 years

Intake Dates

Refer to SEGi campus

Campus

SEGi University Kota Damansara,SEGi College Subang Jaya,SEGi College Kuala Lumpur,SEGi College Sarawak

This programme is designed to cater to the high demand for skilled professional in the fields of advertising, multimedia, public relations and broadcasting.

Moreover, this diploma programme also aims to instill students with technological know-how and many invaluable skills to produce industry-centric graduates who are computer and IT-savvy, to enable them to excel in the global communications industry.

Upon completion of this programme, students will be fully equipped with exceptional design skills, presentation skills, communication skills, writing skills and management skills to apply in the challenging and competitive public relations, advertising and broadcasting industry.

 

Students who successfully complete the programme can then move on to pursue the bachelor degree programme, allowing students to pursue careers such as Public Relations Practitioner / Executive, Corporate Communication Executive, Account Management, Copywriter, Media Analyst, Journalist

 

  • SPM / O-Level / SM2; OR
  • Malaysian Independent Chinese Secondary School UEC Certificate; OR
  • Malaysian Certificate of Education (MCE); OR
  • Any other equivalent qualification (3 credits) including English
Year 1 Year 2 Year 3

Semester 1

  • Fundamental Photography
  • Introduction to Mass Communication
  • Bahasa Melayu Komunikasi
  • (International students)
  • Pengajian Malaysia (Local Students)
  • General Language Training

Semester 1 

  • Electronic Publishing
  • Academic English
  • Principles of Marketing
  • Presentation Skills
  • Entrepreneurship

Semester 1

  • Independent Design Practice
  • Pengurusan Kokurikulum
  • Film Appreciation
  • Communication Research
  • Public Relations
Semester 2
  • Media Law and Ethics
  • Decision Making

 

Semester 2

  • Visual Analysis
  • Advertising Principles

Semester 2

  • Internship/Industrial Training
Semester 3
  • Business Communication
  • Documentary & Photojournalism
  • Media Studies
  • Copywriting

 

Semester 3

  • News Reporting
  • Videography
  • Journalism
  • Communication and Scholarship
 

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