Diploma in Marketing

ID Kursus
(R3/0415/4/0026) (10/25) (A6383)
Kampus
Kolej SEGi Sarawak
Peringkat Pengajian
Diploma

Get the knowledge, skills, techniques and ethics that are prerequisites for implementing effective and efficient strategies in the business of marketing products and services.

Learn how to analyse market trends, define target markets, create marketing strategies and unlock business opportunities in a variety of marketing fields.

About realme

realme is an emerging smartphone brand that specialises in providing high-quality smartphones for the youth. It was officially established in May 2018 by its founder Sky Li, together with Madhav Sheth and a young team with rich experience in the smartphone industry across the globe. realme focuses on user needs and presents products with strong performance and trendy design in the broad context of e-commerce.

Dapatkan maklumat lanjut dengan memuat turun risalah atau memohon di bawah!

Syarat kemasukan

SPM / O-Level atau setaraf dengan 3 kredit
UEC dengan 3 kredit
SKM Berkaitan Tahap 3
Sijil Berkaitan atau yang setaraf dengannya
MQA-APEL T4

Struktur program dan modul

Tahun 1

Pengenalan kepada Perniagaan
Mikroekonomi
Latihan Bahasa Umum
Perakaunan Kewangan 1
Analisis Data
Bahasa Inggeris Akademik
Bahasa Melayu Komunikasi 1 (Pelajar antarabangsa)
Pengajian Malaysia 2 (Pelajar tempatan)
Prinsip Pengurusan
Komunikasi Perniagaan
Pengenalan kepada Pemasaran
Minda Pertumbuhan / Bahasa Kebangsaan A*

Tahun 2

Makroekonomi
elektif
Digital and Service Marketing
Tingkah Laku Pengguna
Kemahiran Digital Gunaan
elektif
Social Media Marketing
Revolusi Perindustrian 4.0 di Malaysia
Pengurusan Pemasaran
Pemasaran Digital
Undang-undang Perniagaan dan Syarikat
Elective (NEW)
Pengurusan Kokurikulum

Tahun 3

Personal Selling
Komunikasi Pemasaran Bersepadu
elektif
Marketing Research
Internship (SEGi Sarawak Sahaja)

Bantuan Kewangan / Pembiayaan

PTPTN
KWSP
HRDF
Ansuran Bulanan SEGi
Bayaran Permulaan yang Rendah

Peluang kerjaya

Discover marketing concepts in the wider business and social context relevant to the industry acquire skills and attributes for roles within several areas such as: Marketing, Management, Public Relations, Advertising and Sales.

Maklumat mengenai akreditasi

Tarikh Pengambilan & Orientasi

Mod Sepenuh Masa Pengambilan
14/1/2025
20/5/2025
9/9/2025
Tarikh Orientasi
13/1/2025
19/5/2025
8/9/2025
Mod Hujung Minggu Pengambilan
18/1/2025
24/5/2025
13/9/2025
Tarikh Orientasi
18/1/2025
24/5/2025
13/9/2025