BA (Hons) Advertising and Digital Marketing Communications 3+0 in collaboration with University of Greenwich, UK

ID Kursus
(R3/0415/6/0044)(08/29)(A10439)
Kampus
Kolej SEGi Kuala Lumpur
Peringkat Pengajian
Ijazah Sarjana Muda
Institusi Penganugerahan
Universiti Greenwich, UK

This stimulating degree is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge, while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Key advantages and benefits of the Greenwich BA (Hons) Advertising and Digital Marketing Communications:

A rigorous combination of established marketing theory and cutting-edge advertising digital practice
Our marketing subjects are ranked highest in London overall (Complete University Guide 2019)
The degree is accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM)
Offers exemptions from CIM and IDM examinations
One of the first degrees of its kind in the UK, and unique in Malaysia

Dapatkan maklumat lanjut dengan memuat turun risalah atau memohon di bawah!

Syarat kemasukan

UEC dengan 5 kredit
STPM dengan Gred C dalam 2 mata pelajaran (untuk Perakaunan dan Kewangan, memerlukan Gred C+ dalam 2 mata pelajaran)
A-Level dengan lulus dalam 2 mata pelajaran
Matrikulasi / Asasi atau setaraf
SAM / AUSMAT dengan min ATAR 60
SKM Berkaitan Tahap 5
Diploma Berkaitan
MQA-APEL T6

Keperluan Tambahan

Kepujian dalam Matematik pada SPM / O-Level atau setaraf dan min CGPA 2.50

Struktur program dan modul

Tahun 1

Principles and Practice of Marketing (Part 1)
Introduction to Advertising
Introduction to Digital Marketing
Personal Professional Development 1
Principles and Practice of Marketing (Part 2)
Financial Aspects of Marketing / PR
Creative Content Marketing
Brand Management
Tamadun Islam dan Tamadun Asia (TITAS) / MPU3143 Bahasa Melayu Komunikasi 2
Hubungan Etnik / Malaysian Studies 3
MPU3213 Bahasa Kebangsaan A

Tahun 2

Customer Insight & Research (Part 1)
Personal & Professional Development 2
Media Planning and Buying
Global Marketing Management
Customer Insight & Research (Part 2)
Kaedah Penyelidikan
Advertising Campaign Management
Integrated Marketing Communication Management
Statistics for Managers

Tahun 3

Direct, Interactive and Digital Marketing (Part 1)
Dissertation (Part 1)
Internet Marketing
Contemporary Issues in Marketing
Direct, Interactive and Digital Marketing (Part 2)
Dissertation (Part 2)
Social Media and Analytics
Strategic Communications

Bantuan Kewangan / Pembiayaan

PTPTN
KWSP
HRDF
Ansuran Bulanan SEGi
Bayaran Permulaan yang Rendah

Peluang kerjaya

As graduates from the marketing field, you can contribute your expertise in: sales management, advertising, consulting and marketing research and branding consultant.

Maklumat mengenai Akreditasi

Tarikh Pengambilan & Orientasi

Tahun 1-3 Pengambilan
14/1/2025
26/5/2025
15/9/2025
Tarikh Orientasi
13/1/2025
24/5/2025
13/9/2025
Tahun 2 Pengambilan
Tarikh Orientasi