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Marketing is the effective promotion and positioning of an organizations, products and/or services. The Diploma in Marketing provides students with the skills required to analyse market needs and trends, define target markets, create marketing strategies and unlock business opportunities in a competitive environment. Graduated will develop an excellent foundation to pursue a career in variety of marketing fields of to pursue further studies..
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Graduates of the Diploma in Marketing are well poised to move directly into employment, pursuing job roles across a variety of different industry sectors. Possible job titles relevant to this qualification include; product executives, customer service executives, sales executives, advertising & promotion executives, communication and research executives and marketing executives.
Graduates may also consider articulating into a range of degree programmes and, depending on units completed during their studies, students may be eligible to apply for advanced standing. |
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| Awards |
Diploma in Marketing by SEG International |
| Study Mode |
3 years |
| Entry Requirements |
SPM / O-Levels /
SM2 or
equivalent
(3 Credits) |
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| Marketing |
Business Environment |
• International Marketing
• Principles of Marketing
• Marketing Management
• Integrated Marketing Communications |
• Introduction to Business
• Entrepreneurship
• Introduction to Finance
• Business Law |
| Public Relations |
Management & Ethics |
• Principles of Public Relations
• Public Relations Writing
• Personal Selling
• Service Marketing |
• Introduction to Management
• Advertising Management
• Consumer Behaviour
• Ethical Issues in Marketing |
| Advertising & Promotions |
Economics |
• Principles of Advertising
• Creative Production and Presentation
• Channel of Contribution |
• Microeconomics
• Macroeconomics
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| Information Technology |
Quantitative Studies |
| • Computer Applications |
• Business Statistics |
| Compulsory Subjects |
• Moral / Islamic Studies
• Malaysian Studies
• Bahasa Malaysia |
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