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Joint Winner of the Good Universities Guides 'University of the Year 2000-2001' award, the University of Southern Queensland also won the Inaugural Award for Excellence from the International Council for Open and Distance Education (ICDE) as a world leader in 'dual-mode' education. The University has approximately 22,000 enrolments, including 5,500 international students. |
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The Bachelor of Business (Marketing) aims to provided students with and understanding of marketing theories, principles and strategies. Students will study areas of marketing specific to the type of organizations (e.g. Sales Management), as well as the study of contemporary techniques in marketing practices such as Direct Marketing, Database Marketing, and Electronic Marketing. Students will learn how to apply these to real world situations through case studies and applied projects. |
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| Collaborative Partners |
University of Southern Queensland, Australia |
| Awards |
Degree in BBus Marketing by
University of Southern Queensland |
| Duration |
3 years |
| Entry Requirements |
Foundation in Commerce, STPM
(2 principles), Pre-U, A-Level, UEC
or equivalent |
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| Year 1 Modules |
Year 2 Modules |
Year 3 Modules |
• Accounting for Decision Making
• Economics
• Introduction to Law
• Information Systems Concepts
• Government, Business & Society
• Data Analysis
• Organisational Behaviour
• Introduction to Marketing |
• Consumer Behaviour
• Promotion Management
• Marketing Channels
• Services Marketing
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• International Marketing
• Market Research
• Marketing Strategy
• Electronic Marketing |
| Elective |
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• Information Processing A
• Administrative Management
• Information Processing B
• Business Communication
• Internaational Marketing
• Business Strategy
• System Planning & Management
• Applied Administration
• Human Resource Management
• Staffing Renumeration
• Management of Workplace
Health & Safety
• People Development
• Strategic HRM
• Employment Relations
• Managing Organisations |
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