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Recognised as one of the top 3 universities for research funding in Scotland, the University of Abertay Dundee holds a powerful reputation for research and for delivering career-driven education, calling itself the "professional university to pursue a professional education." |
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The Marketing and Business programme offers a great opportunity to study areas of marketing specific to the marketing function within organisations (e.g. sales management), as well as the study of contemporary techniques in marketing practices such as direct and database marketing, and electronic marketing.
The emphasis at Year 1 and Year 2 is on the development of knowledge and the understanding of core principles and concepts in marketing, together with the development of fundamental understanding of its business context and relevance. At Year 3, students will focus on specifically on management challenges in marketing and in other business areas.
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Marketing plays a pivotal role in the success of any business, thus, graduates of the BA (Hons) Marketing & Business are equipped to take on a range of employment prospects with organisations of all sizes across both the public and private sectors. Graduates who have specialised in marketing and business at Abertay have gone on to successful careers in all areas of Marketing including product/brand management, marketing research, advertising and sales, e-commerce and e-marketing, business-to-business marketing, marketing communications, marketing consultancy, teaching, retailing, direct marketing, marketing information systems and public relations. |
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| Collaborative Partners |
University of Abertay Dundee, UK |
| Awards |
Degree in BA (Hons) Marketing & Business by
University of Abertay Dundee, UK |
| Duration |
3 years |
| Entry Requirements |
Foundation in Commerce, STPM
(2 principles), Pre-U, A-Level, UEC
or equivalent |
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| Year 1 Modules |
Year 2 Modules |
Year 3 Modules |
• Contemporary Management
Contex
• Marketing of Services
• Management Organisational
Performance
• Analysing Organisational
Performance
• Law
• Exploring the Marketing Mix
• Understanding Consumer
Behaviour
• Managing and Presenting Data
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• Relationship Marketing
• Strategy and Management
• Corporate Finance
• Marketing Planning Organisation
and Control
• Sales Management
• Direct and Database
Management
• E-Business Strategy
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• Multinational Strategy
• Marketing Research Study
• Strategic Marketing
• The Global Economy
• Marketing Communication
Strategy
• Managing the International
Marketing Mix
• Quality Systems for Business
Excellence |
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