The American Degree Program (ADP) at SEGi University College offers students the opportunity to obtain a bachelor degree qualification from the United States of America while completing their studies in Malaysia

Offering a wide range of majors including Finance, Marketing, Management, Communications and Psychology, students can choose to major in any of the offered majors or alternatively combine two areas of specialization as a double major.

Students also have the opportunity to transfer their studies to the Upper Iowa University (UIU) Fayette Campus at any stage or complete the whole program locally. The program is based on the same structure as conducted at UIU.
 

The Communications major is interdisciplinary in nature, reflecting the belief that all communications media are engaged in essentially the same process, (gathering information – creating information – disseminating messages) and that the present-day communication professional must be schooled in the basic skills of writing, speaking and the usage of visual communication. Graduates of the Communication major can pursue a career across a wide range of disciplines including various media companies, multinational organizations, government or private organizations.

 
Collaboration Partner Upper Iowa University, USA
Awards Bachelor of Science Degree in Communications by Upper Iowa University
Duration 4 years
Entry Requirements

SPM / O’Levels / GCSEs/ UEC (5 Credits) holders are eligible for direct entry into Year 1 and can complete the course within 4 years (full time)

STPM / A-Levels (2 Principles) holders / diploma students are eligible to enter the program and apply for credit exemptions
Intakes January, March, May, August & October
 
General Requirements (13 subjects)

English

Speech Course

Computer

Mathematic

1. Basic Composition I
2. Basic Composition II

Public Speaking

Introduction to Computer Applications

College Algebra with Applications

Natural Science

Art / Humanities

Social Sciences
(Choose 2)

Critical Thinking

1. Environmental Chemistry
2. Introduction to Environmental Science

1. Introduction to World Religion
2. Introduction to Philosophy

1. Principles of Sociology
2. General Psychology
3. US Government
4. International Relations
5. Western Civilizations

Critical Thinking

Cultures

 

 

 

Introduction to Cultural Anthropology

 

 

 

Requirements for Communications Major (13 subjects)

- Interpersonal Communication
- Effective Listening
- Principals of Interviewing
- Communication and Media  
  Ethics

- Feature Writing
- Writing for Media
- Introduction to News Reporting
- News Editing

- Graphic Design
- Typography
- Intercultural Communications
- Business Communications
- Senior Project

Elective Subjects (14 subjects)

- Money & Banking
- Investments
- Supervision
- Risk Management
- Introduction to Leadership
- Entrepreneurship and Small 
   Business Management
- Production Management
- Intermediate Financial
  Management
- Management Cases
- Organizational Behavior
- Labor Relations and
  Negotiations
- Productions and Operations
  Management
- Marketing Cases

- International Finance
- Complex Organizations
- Retailing
- Sales Management
- New Product Development
- Marketing Management
- Intermediate Financial
  Management
- Human Growth, Development
   and Guidance
- Development Psychology: 
   Birth to Adolescence
- Design

- Development Psychology:  
  Young Adolescence to Late
  Adulthood
- Social Psychology
- Motivation
- Abnormal Psychology
- Research Methods
- Personality
- Industrial Psychology
- Social Gerontology
- Skills and Strategies in the
   Helping Professions
- Issues and Ethics in the
   Helping Professions
 
 
 
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