Diploma in Marketing
Awarding Institution
SEGi College
Duration
3 years
Intake Dates
Refer to SEGi campus
Campus
SEGi College Subang Jaya
SEGi College Kuala Lumpur
SEGi College Penang
SEGi College Sarawak
Description

Get the knowledge, skills, techniques and ethics that are prerequisites for implementing effective and efficient strategies in the business of marketing products and services.

Learn how to analyse market trends, define target markets, create marketing strategies and unlock business opportunities in a variety of marketing fields.

 

Career Opportunities

Discover marketing concepts in the wider business and social context relevant to the industry and acquire skills and attributes for roles within several areas such as: Marketing, Management, Public Relations, Advertising, Sales.

Entry Requirements
  • A pass in SPM, with at least Credit in any 3 subjects or any equivalent qualification; OR
  • A pass in STPM, with a minimum of Grade C (GP 2.0) in any subject or any equivalent qualification; OR
  • A pass in STAM with a minimum grade of Maqbul; OR
  • A pass in SKM Level 3 in a related field, and a pass in SPM with a minimum of 1 Credit in any subject; OR
  • Any qualifications equivalent to Certificate (Level 3, MQF) OR
  • UEC (with 3 Credits)

 

Programmes Modules
Semester 1 Semester 5
  • Introduction to Business
  • General Language Training
  • Academic English
  • Microeconomics
  • Social Media Marketing
  • Moral Studies (For Non-Muslim Student)
  • Islamic Studies (For Muslim Student)
Semester 2 Semester 6
  • Macroeconomics
  • Financial Accounting 1
  • Bahasa Melayu Komunikasi 1
  • (For International Student)
  • Malaysia Studies 2 (For Local Students)
  • Digital and Service Marketing
  • Digital Marketing
  • Personal Selling
  • Consumer Behaviour
Semester 3 Semester 7
  • Principles of Management
  • Creative Production and Presentation
  • Marketing Management
  • Decision Making Skills / Bahasa Kebangsaan A
  • Ethical Issues in Marketing
  • International Marketing
  • Channel of Distribution
  • Integrated Marketing Communication
Semester 4 Semester 8
  • Business Data Analytic
  • Retail Management
  • Business and Company Law
  • Technopreneurship
  • Marketing Research
  • Co-Curriculum Management

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