BA (Hons) Mass Communication (3+0)
Awarding Institution
University of Sunderland, UK
Duration
3 years
Intake Dates
Refer to SEGi campus
Campus
SEGi College Subang Jaya
Description

The BA (Hons) Mass Communications programme is in collaboration with the University of Sunderland, offering students an equal combination of practical skills, covering journalism and Public Relations, with academic study of the media, film and culture. Students will be able to experience and practice News Journalism, Scriptwriting and New Media, while strengthening basics and theoretical knowledge through Media Studies, Cultural Theory, Popular Culture and Film Study Modules.

 

Career Opportunities

Journalist, Social media manager, Copywriter, Public relations executive, Programme host.

Entry Requirements
  • STPM / A-Level with at least a pass in 2 subjects or equivalent with min. CGPA 2.00; OR
  • UEC with at least grade B in 5 subjects; OR
  • Foundation in Arts / Communication Commerce; OR
  • Pass in Australian Capital Territory (Year 12)/ South Australia Certificate of Education (SACE) / Victorian Certificate of Education (VCE) / Western Australia Certificate of Education (WACE) / South Australia Matriculation (SAM) / Tertiary Entrance Education (TEE); OR
  • Diploma in Mass Communication or any related field; OR
  • Other equivalent qualifications recognised by the Malaysian government; AND
  • Minimum IELTS Band 6.0

 

Programmes Modules
Year 1 Year 2 Year 3

Semester 1

  • Introduction to Media & Cultural Studies
  • Introduction to Academic
  • Research Skills
  • Introduction to New Media:
  • Theory and Practice
  • Introduction to News, Magazines
  • & Sports Journalism 1
  • Academic English

Semester 1

  • Media Studies 1
  • Cultural Theory & Popular Culture 1
  • Academic Research Skills
  • Magazine Writing 1
  • Pengaiian Malaysia

Semester 1

  • Media Studies 2
  • News Journalism 2
  • Cultural Theory & Popular Culture 2
  • Media Studies Special Topic: New
  • Media, The Web, Society
Semester 2
  • Writing for Journalists & PR
  • Introduction to Film Studies
  • Introduction to News, Magazines &
  • Sports Journalism 2
  • Bahasa Kebangsaan

 

Semester 2

  • Cybercultures
  • News Journalism 1
  • News & Online Writing
  • Moral Studies / Islamic Studies

Semester 2

  • Race Identity & Culture
  • Dissertation

Programme Enquiry

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Agreement