市场行销大专文凭
颁授机构
由世纪所颁发
全职期限
3 年
开学日期
请直接向相关世纪院校查询
参与院校
梳邦再也世纪学院
吉隆坡世纪学院
槟城世纪学院
砂拉越世纪学院
简介

市场行销对商场来说是非常重要的,有效的市场行销可以帮助其品牌的推广并且让更多的人认识。 

市场行销大专课程提供学生们分析市场走势及所需的专业技巧,在竞争力十足地环境下,设定市场目标、市场策略及发掘商机。毕业生可借此打好基础,在往后的商场上立足。

就业前景

市场行销大专课程毕业生可以直接投身各行业,如客户服务执行员、销售执行员、广告及品牌推广执行员或市场行销执行员。

入学资格
  • A pass in SPM, with at least Credit in any 3 subjects or any equivalent qualification; OR
  • A pass in STPM, with a minimum of Grade C (GP 2.0) in any subject or any equivalent qualification; OR
  • A pass in STAM with a minimum grade of Maqbul; OR
  • A pass in SKM Level 3 in a related field, and a pass in SPM with a minimum of 1 Credit in any subject; OR
  • Any qualifications equivalent to Certificate (Level 3, MQF) OR
  • 其他同等资格(3科优等)

 

课程纲要
Semester 1 Semester 5
  • Introduction to Business
  • General Language Training
  • Academic English
  • Microeconomics
  • Social Media Marketing
  • Moral Studies (For Non-Muslim Student)
  • Islamic Studies (For Muslim Student)
Semester 2 Semester 6
  • Macroeconomics
  • Financial Accounting 1
  • Bahasa Melayu Komunikasi 1
  • (For International Student)
  • Malaysia Studies 2 (For Local Students)
  • Digital and Service Marketing
  • Digital Marketing
  • Personal Selling
  • Consumer Behaviour
Semester 3 Semester 7
  • Principles of Management
  • Creative Production and Presentation
  • Marketing Management
  • Decision Making Skills / Bahasa Kebangsaan A
  • Ethical Issues in Marketing
  • International Marketing
  • Channel of Distribution
  • Integrated Marketing Communication
Semester 4 Semester 8
  • Business Data Analytic
  • Retail Management
  • Business and Company Law
  • Technopreneurship
  • Marketing Research
  • Co-Curriculum Management

Programme Enquiry

Agreement