DIPLOMA IN MARKETING

n order to first sell a product or service, you must first market it. Marketing is basically promoting the product or service you are selling. In this programme, you will be familiarised with marketing strategies and methods. You will be skilled in analysing and addressing problems, finding opportunities and risks involved in marketing.

The qualification in marketing can open doors to a wide range of career options. Diploma holders may commence their job assignment.
COURSE SUMMARY
Awards Diploma in Marketing by SEG International
Study Mode

2½ years
Entry Requirements

SPM / O-Levels / SM2 or equivalent (3 Credits)
Assessment Courseworks, Examinations and Project. *
SUBJECTS
Marketing Business Environment
• International Marketing
• Principles of Marketing
• Marketing Management
• Integrated Marketing Communications 		• Introduction to Business
• Entrepreneurship
• Introduction to Finance
• Business Law
Public Relations Management & Ethics
• Business Communication
• General Language Training
• Study Skills in English
• Pre-Academic Language Training 		• Introduction to Management
• Advertising Management
• Consumer Behaviour
• Ethical Issues in Marketing
Advertising & Promotions Economics
• Principles of Advertising
• Creative Production and Presentation
• Channel of Contribution 		• Microeconomics
• Macroeconomics
Information Technology Quantitative Studies
• Computer Applications • Business Statistics
Compulsory Subjects
• Moral / Islamic Studies
• Malaysian Studies
• Bahasa Malaysia
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