BACHELOR OF BUSINESS (MARKETING)

USQ's Bachelor of Business is an industry-practical orientated degree programme emphasising the resolution of business problems in both the private and public sectors. Upon completion of this programme, you will be familiar with major academic disciplines, knowledge and skills in problem resolution and communication, as well as specific attributes enabling you to work effectively in your chosen areas of specialisation.
COURSE SUMMARY
Collaborative Partners

University of Southern Queensland, Australia
Awards Degree in BBus Administrative Management by
University of Southern Queensland, Australia
Study Mode

3 years

Entry Requirements

Foundation in Commerce, UEC, STPM, Pre-U, A-Levels or equivalent.
Assessment

Courseworks, Examinations and Project
* might be vary from each respective SEGi campuses.
24 SUBJECTS IN 3 YEARS

8 Core Subject
  • Accounting for Decison Making
  • Introduction to Law
  • Information System Concepts
  • Data Analysis
  • Economics
  • Organisational Behavior
  • Introduction to Marketing
  • Introduction to Financial Management
8 Marketing Subjects
  • Consumer Behaviour
  • Promotion Management
  • International Markeitng
  • Services Marketing

  • Marketing Channels       
  • Applied Business Research
  • Marketing Strategy
  • Small And Medium Enterprise Development
8 Elective Subjects
  • Administrative Management
  • Advance Office Applications: Access and Word          
  • Advance Office Applications: Excel and PowerPoint   
  • Information Technology Service Management         
  • Applied Administration                                                    
  • Business Communication                                            
  • Information Management                                 
  • Business Strategy in a Global Environment               
  • Human Resource Management   
  • Staffing and Remuneration
  • Management of Workplace Health and Safety
  • Managing Organisations
  • People Development
  • Employment Relations
  • International Management
  • Leading Organisational Change
ADVANTAGES
  • The entire bachelor degree can be completed in Malaysia
  • Students can choose to transfer to on-campus in Australia for 1, 2 or 3 semesters
  • Degree certification is the sames whether students graduate locally or on-campus in Australia
  • Online Library
  • Online interaction via Learning Resources
Note : Malaysian students will be required to do 3 compulsory MQA Subjects.
Updated : 9/6/2009
 
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